BY MBONGENI NDLELA
MBABANE — Eswatini has reached a major milestone in strengthening its local economy following the official registration of the “Made in Eswatini” mark as a trademark, a move set to elevate local products and services on both regional and global stages.
The trademark has been formally registered by the Eswatini Intellectual Property Office (EIPO) and is now the intellectual property of A Peculiar People, a homegrown creative and strategic agency dedicated to promoting authentic Eswatini-made goods and services. This development ensures that the Made in Eswatini logo is legally protected and governed under clear quality and licensing guidelines, safeguarding its integrity and value.
Beyond being a symbol, the Made in Eswatini mark serves as a powerful certification tool that enables consumers to easily identify and trust genuinely local products. It also reinforces national pride by celebrating the innovation, resilience, and creativity of Eswatini entrepreneurs, while helping businesses improve visibility, competitiveness, and readiness for export markets.
Speaking on the achievement, A Peculiar People Chairman Melusi Zox Dlamini described the registration as a turning point for local enterprise development. He emphasized that the milestone affirms that locally produced goods are no longer informal but certified and competitive, positioning Eswatini businesses to thrive in formal and international markets.
The importance of intellectual property protection was also highlighted by the Registrar of Intellectual Property, who underscored the role of trademarks in economic growth and brand protection. The registration allows lawful use of the ® symbol, reinforcing the mark’s protected status and ensuring it is used only by authorized entities.
With the Made in Eswatini trademark now officially secured, the Kingdom takes a confident step forward in branding its identity, empowering entrepreneurs, and positioning local excellence as a trusted symbol of quality at home and beyond.
